PIPERLIME SITE RELAUNCH CAMPAIGN

Recruited to lead the relaunch of the Piperlime voice, look and brand identity across all channels (site, email, mobile, social, print, digital ads, store),  to support a corporate re-launch. Developed fresh and original styling and editorial ideas, and new initiatives that were commercially viable, strategically and tonally on-brand/trend, succinct, memorable, and in-line with product goals.