Chi has 12+ years of experience shaping brand voice, styling, and creative direction for fashion, beauty, and lifestyle brands. She has served as Editorial Director at e.l.f. Cosmetics and led editorial and styling strategy for Gap Inc., while also driving fashion editorial and commerce-focused content at POPSUGAR and ShopStyle. Known for her refined and adaptable aesthetic, Chi excels at leading cross-functional teams, collaborating with executives and creatives alike, and producing high-performing, culturally relevant content across diverse audiences and fast-paced ecommerce environments.